Sprout Social needed to catch up with competitors in providing a robust Instagram Stories workflow. Our project aimed to create an end-to-end experience for users to compose and manually publish stories through our mobile apps (due to API restrictions). This new story creation system became so popular that users requested similar functionality for other networks like TikTok. Today, users create an average of 68,000 stories, making it our mobile apps' most popular workflow.
Initial Role (I was tasked with)
Expanded Responsibilities
Key Responsibilities (Additional tasks I took on)
Working with the web designer, analyzed competitors, and reviewed user data from ProductBoard and Mixpanel to understand usage patterns.
While manual Instagram posting proved successful with high app conversion rates, we identified several key issues:
App-wide audit of where Stories will be used:
Compose: Users were able to select a manual mobile publisher. However there were no story specific features. Users have to compose story like a feed post.
Publishing Streams: No easy way to find a post that is a story in publishing feed. All post looked the same.
Mobile Manual Posting: No way in knowing if a user needs to add music, or GIF when creating story in Instagram.
The initial scope expanded to include Stories integration across the platform. After taking over web design responsibilities, I created iterations for both web and mobile interfaces while improving our design system.
User testing with 5-7 participants revealed confusion about interactions and desire for automatic posting. We refined the layout based on this feedback.
MSTQ is an experience design agency hired by Dais to design and pitch them an app for improving the logistics industry. Fleet owners face three main challenges: idle drivers without routes, too many routes without enough drivers, and one-way routes with empty return trips. They need a better way to manage inventory to maximize driver utilization, increase job capacity, and eliminate empty runs.
