Led a mobile product strategy transformation through user research and data analysis, creating a notification-focused approach aligned with user needs. Unified mobile and web initiatives into a cross-platform notification system that improved team collaboration and development efficiency.
Sprout's iOS and Android applications are built natively. However, until five years ago, both applications rarely used OS components, opting instead for custom UI that wasn't part of any design system. Over the past five years, I've taken the initiative to address these issues.
MSTQ is an experience design agency hired by Dais to design and pitch them an app for improving the logistics industry. Fleet owners face three main challenges: idle drivers without routes, too many routes without enough drivers, and one-way routes with empty return trips. They need a better way to manage inventory to maximize driver utilization, increase job capacity, and eliminate empty runs.
Led a mobile product strategy transformation through user research and data analysis, creating a notification-focused approach aligned with user needs. Unified mobile and web initiatives into a cross-platform notification system that improved team collaboration and development efficiency.
Sprout's iOS and Android applications are built natively. However, until five years ago, both applications rarely used OS components, opting instead for custom UI that wasn't part of any design system. Over the past five years, I've taken the initiative to address these issues.
MSTQ is an experience design agency hired by Dais to design and pitch them an app for improving the logistics industry. Fleet owners face three main challenges: idle drivers without routes, too many routes without enough drivers, and one-way routes with empty return trips. They need a better way to manage inventory to maximize driver utilization, increase job capacity, and eliminate empty runs.
Sprout's iOS and Android applications are built natively. However, until five years ago, both applications rarely used OS components, opting instead for custom UI that wasn't part of any design system. Over the past five years, I've taken the initiative to address these issues.
